HOW DO WE USE
OUR BRAND VOICE
TO EXPRESS OUR PERSONALITY?

SUBSCRIBE

AND BEGIN YOUR FREE MEMBERSHIP!

WE MAKE IT INCLUSIVE & UNIFYING

At NAMC, we help Nigerians feel proud, confident, and comfortable with their heritage. We bring Nigerians of all ethnic groups, religions, generations, professions, and backgrounds together to achieve a common purpose.

That's unifying and inclusive - so our writing should be as well.

IN PRACTICE

USE words that promote togetherness
- For example, "Join Us" feels more like a community than simply saying "Join". Use "community" over "individual".
Be welcoming - Saying "Join our community" is more inviting than "Become a NAMC member".
Being inclusive - Highlight the range of people who will find value or are invited to an activity. E.G. "Whether you've never thought about starting a business, are thinking of starting one, or already have a business, you will want to hear what this panel of Startup founders have to say."